Ashwagandha powder is made from the root of the Ashwagandha plant. The ashwagandha plant is a hardy shrub with small flowers and distinctive red seeds. It is native to India, northern Africa and the Middle East. Ashwagandha is often referred to as Indian Ginseng or Winter Cherry. It is one of the most widespread herbs used in India, where it holds a position of importance similar to ginseng in China.